Launching a small business website can feel overwhelming with all the options available. Should you add a blog? Showcase customer reviews? Include a photo gallery?
While these features can add value, there are five essential pages every small business website needs to build trust, attract customers, and establish a strong online presence.
Let’s look into the five must-have pages and the role each one plays.
Homepage – Your digital storefront
When a customer visits your page, your homepage is usually the first thing they see. This means you really want your homepage to stand out so they stick around.
It needs to quickly explain what your business does, who it helps, and why people should care. A good homepage includes a short description of your main product or service, a professional photo or image, and a clear call-to-action like “Get a Quote” or “Shop Now.” Keep the layout simple and make sure your navigation is easy to follow. You can also add your contact details here, and they should be easy to find.
Think of your homepage as your first impression, or a business card. It should give people a reason to stay and explore further.
About Page – Build trust by sharing your story
The About page is where customers go to learn who you are. This is your chance to share your business story and show why you’re the right person or team for the job.
Explain how your business started, what motivates you, and what makes you different. Include a photo of yourself or your team if possible. People connect with people, and showing the real
faces behind the business helps build trust.
You don’t need to go into too much detail. Just enough to give visitors confidence that they’re working or buying from someone who cares.
Services or Products Page – Show what you offer
Here you can explain what your business provides. Be as clear and specific as possible.
Whether you’re selling physical products, offering services, or doing both, this page should help
visitors understand exactly how you can help them.
List your main offerings, include short descriptions, and if possible, show prices or starting rates.
Use images where relevant and keep the layout easy to scan. If you offer several distinct
services, consider giving each one its own page.
Make sure it’s easy for customers to take action, whether that’s making a purchase, booking a
service, or getting in touch.
Tip: Use product categories if you have a lot of products in your online store to make navigation easier.
Contact Page – Make it easy for your customers to reach you.
It should never be hard for someone to contact you, especially a potential customer. A good Contact page removes any barriers and gives visitors several ways to get in touch.
So what should be included on your page? Include your phone number, email address, and business address if you have one. Add a contact form for convenience, especially for mobile users. You can also include business hours, a map, and links to your social media pages.
Let people know how quickly you typically respond. This small detail helps manage expectations
and shows that you value communication.
Terms and Conditions – Set clear Rules
Your Terms and Conditions page covers the legal details that protect both your business and
your customers. It explains how you handle things like refunds, cancellations, deliveries, and
use of your website or services.
Even if you don’t sell online, this page can be useful for setting expectations around your
services or how customer data is handled. If you collect personal information, you should also
include a Privacy Policy, either on this page or as a separate one.
Having clear, accessible policies helps build trust and makes your business look more
professional.
Conclusion
Once these five pages are live, your website will be ready to support your business and grow
with it. Over time, you can add more features like a blog, reviews, or photo galleries. But these
five pages are the core that every small business needs.
With Webador, you can build these pages easily using our beginner-friendly website builder.
Choose from professional templates, customize your content, and launch your site — all without
needing technical skills.
Need help getting started? Webador makes it simple to create a beautiful, effective business
website in just a few steps.
