You have carefully created a beautiful website with Webador, but how do you ensure that potential customers actually find you among millions of other websites? The answer is SEO, or search engine optimization.
SEO may sound complicated, but it’s actually quite logical. You need to design your website in such a way that search engines like Google understand what your website is about, so that they can show your products or services to people who are looking for them. At JouwWeb, a lot is already automated to help you get found more easily, but there’s also a lot you can do yourself to increase your findability!
In this blog, we’ll dive into the world of SEO together.
What is SEO and why is it so important?
Imagine: someone searches Google for ‘gifts for dog owners’ or ‘painter Texas’. If you sell gifts for dog owners or are a painter in Texas, you naturally want to appear at the top of the search results. That’s exactly what SEO does!
Search engine optimisation (SEO) is the art of getting your website to appear as high as possible in Google’s search results (and other search engines). The higher your website ranks, the more people will click on it. And more clicks means more potential customers for you!
Think of it as a smart investment that always pays for itself in the long run.
The 3 most important pillars of SEO
To rank higher in Google, there are three main pillars you need to focus on:
- Technology: Make sure your website is technically sound so that Google can easily read and index it.
- Content: Offer relevant and valuable information on your website. Make sure this matches what your target audience is looking for.
- Authority: Make sure other reliable websites link to your website. Google sees this as a sign of authority
Good news: Webador automatically helps you with the technical side of things! We ensure that all websites meet Google’s technical requirements. So you already have a solid foundation.
3 Essential SEO Tips
1. Content is king
Writing and creating content is the most important pillar that you can influence yourself. Google loves relevant and valuable content. Here’s how you can improve your content:
- Think from your customer’s perspective: What questions does your ideal customer have? What problems does your product or service solve?
- Use relevant keywords: Before you start writing, think carefully about which words and phrases your potential customers would use when searching for your products or services. Use these keywords naturally in your titles, texts and even in the names of your images. Tip: do a keyword analysis beforehand. You can read how to do this in this blog.
- Regular new content: Update your existing pages and add new blog posts or pages regularly. This shows Google that your website is “alive” and remains relevant.
2. Utilise Google Search Console
Google Search Console is a free tool from Google that gives you insight into how Google sees your website. You can use Google Search Console with our Pro and Business packages!
Google Search Console helps you with:
- Indexing your pages: Once your website is live on Webador, you can submit your sitemap via Google Search Console. This helps Google find and index all your pages.
- Monitoring performance: You can see which search terms people use to find your site, how many clicks you get and any errors Google encounters on your website.
3. Build authority with backlinks
Backlinks are links from other websites that refer to your website. Think of it as a recommendation: the more high-quality and relevant websites link to you, the more reliable and important Google considers your website to be. This is how you build authority:
- Create shareable content: Write articles that are so good that other websites want to link to them.
- Network: Make contacts in your industry and ask them to share your valuable content.
- Guest blogs: Offer to write a guest blog for a related website, with a link back to your site.
Frequently asked questions
In addition to the tips above, there are a few common questions we would like to address in more detail:
‘Why is my website not yet visible in Google?’
This is one of the most frequently asked questions after publishing a new website. Google needs time to discover your website, index it and determine its value. This can take anywhere from a few days to several weeks. So be patient!
‘How long will it take before I see SEO results?’
Improvements in your search results are often only visible after a few weeks to months, and sometimes even longer. It is a continuous process of optimisation and adjustment. Google constantly evaluates your website, so keep working on it!
‘Why am I not on the first page of Google?’
The first page of Google is highly sought after and competition is fierce. Other websites may have been working on their SEO for years. Keep applying the tips above consistently and you will slowly but surely rise in the rankings. Also analyse what your competitors are doing.
‘My website cannot be found using the exact name of my company.’
This can happen if your company name is common or if there is a lot of competition. Make sure your company name is clear and prominent on your website. Over time, as your website builds more authority, Google will also find you better on your own name.
Conclusion: Be patient and consistent!
SEO is a powerful tool for making your website successful. It requires patience and consistent effort, but the reward – more visitors and customers – is definitely worth it.
Remember that Webador already provides you with a solid technical foundation. So focus on creating valuable content, using relevant keywords and building your online authority. With the help of this blog and our help centre, you will improve the online visibility of your website!
