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<\/figure>\n\n\n\nTip #2: Get to know your ideal client<\/h2>\n\n\n\n
The second tip Tyler has for any coach or freelancer is to focus and understand your ideal client. Know how they think, how they feel, and who they aspire to be. Ask yourself what this client would want, what problems they\u2019re facing, and how you can help them. Once you know who your client is, it\u2019s easier to create a tailored pitch to suit them. Not only the pitch, but what social media posts you\u2019ll create and what you\u2019re going to offer them. You need to show them how you can help them reach their goals and eliminate some of their fears. When you consistently show up with relevant content based around what your ideal client finds interesting, it builds trust between you and your client.<\/p>\n\n\n\n
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“But you can only get to know your ideal client if you focus on one specific niche”. You can build a devoted customer group by focusing on a niche. A strong market niche makes it more likely that certain consumers will choose to purchase from your company over your rivals. A niche enables customers to recognize your brand and product and understand how well your product or service addresses their requirements.<\/p>\n\n\n\n Your online presence is how you will generate more clients. Tyler emphasizes the importance of being consistent with your content and showing up online:<\/p>\n\n\n\n \u201cYou don\u2019t need all types of content, focus on your strength. Carousels were my strength, but definitely not Instagram Reels. I won\u2019t say I won\u2019t make them in the future, but I realised carousels were my strength. And yes, I make them myself\u201d.<\/p>\n\n\n\n The greatest influence on your audience\u2019s decision-making comes from consistent, excellent, and engaging material. One of the many elements that affect your company’s development and success is branding consistency. Using platforms like Instagram builds awareness and gets your brand exposure online. Centre your content around your strengths. And always believe in what you\u2019re selling, because if you lack passion your potential clients will sense that.<\/p>\n\n\n\n <\/p>\n\n\n\n Tyler also recommended Canva for creating engaging content, as it eliminates the need for a graphic designer. With Canva you can create content for all types of platforms, and they even have templates you can use if creativity isn’t your forte.<\/p>\n\n\n\n Building a successful coaching or freelance business is a process. You generate views, get leads, send direct messages (\u2018DMs\u2019), and then you execute the sale.<\/p>\n\n\n\n But the sale comes down to the strength of your product or service, so focus on building the right offer. Tyler explained to us that he didn\u2019t start with a lead magnet, he only recently began doing this. It won’t ruin your business if you don’t have a lead magnet but they can be beneficial. A lead magnet is a complimentary gift or exclusive offer given to clients in return for their contact information. This could be a coupon code, seminar, ebook, white paper, or some other kind of resource.<\/p>\n\n\n\n <\/p>\n\n\n\n When creating your lead magnet you need to ask yourself some questions: what would your customer want? Then create a solution in the form of a guide. You\u2019re exchanging the guide for their email address, and that\u2019s how you get them in the door for your coaching.<\/p>\n\n\n\n When you start building your brand on social media, you\u2019ll notice more people will message you privately. A big mistake new coaches make is that they immediately try to sell. Don\u2019t try to sell straight away; you need to get the client to open up, and understand the problem. What are they looking for? What are the issues they are encountering? You\u2019ll then know how to pinpoint and pitch a solution to their problem. The pitch should be personalized to each client, not a script.<\/p>\n\n\n\n <\/p>\n\n\n\n![\"\"](\"https:\/\/www.jouwweb.nl\/blog\/wp-content\/uploads\/2023\/03\/image-2-1024x683.png\")
<\/figure>\n\n\n\nTip #3: Online presence<\/h2>\n\n\n\n
Tip #4: Build the right offer<\/h2>\n\n\n\n
Tip #5: Open up the conversation in a DM<\/h2>\n\n\n\n
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