{"id":7426,"date":"2026-11-01T08:00:00","date_gmt":"2026-11-01T07:00:00","guid":{"rendered":"https:\/\/www.jouwweb.nl\/blog\/?p=7426"},"modified":"2026-10-29T10:02:08","modified_gmt":"2026-10-29T09:02:08","slug":"black-friday-how-to-get-the-most-out-of-it-as-a-starting-entrepreneur","status":"publish","type":"post","link":"https:\/\/www.webador.com\/blog\/black-friday-how-to-get-the-most-out-of-it-as-a-starting-entrepreneur\/","title":{"rendered":"Black Friday: How to get the most out of it as a starting entrepreneur"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Black Friday falls on Friday, November 27 this year. Many startup entrepreneurs think that Black Friday is only for the &#8216;big market leaders&#8217;. But did you know that on Black Friday 2025, shoppers worldwide spent around $79 billion online, 6% more than the year before? In the US alone, online spending hit a record $11.8 billion, up from $10.8 billion in 2024 (<a href=\"https:\/\/techcrunch.com\/2025\/11\/29\/black-friday-sets-online-spending-record-of-11-8b-adobe-says\/\">TechCrunch<\/a>). So it\u2019s only increasing, and it\u2019s not just the big retailers who benefit: smaller webshops get their share too!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Something has changed compared to a few years ago, however: Black Friday is no longer a one-day event. Over Cyber Week 2025, the five days from Thanksgiving to Cyber Monday, US shoppers spent $44.2 billion online (<a href=\"https:\/\/news.adobe.com\/news\/2025\/12\/adobe-cyber-monday-hits-record\">Adobe<\/a>). Earlier promotions also kept spending steady throughout November and December instead of concentrating it in a single week. In other words, people are buying earlier and comparing prices for longer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, offering the highest discount isn&#8217;t necessary to stand out. In this blog, you&#8217;ll read 7 practical tips to approach Black Friday 2026 smartly.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">#1: Start on time and determine your goal<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Because customers are shopping earlier and earlier, waiting until the last week is a waste. Shoppers are starting earlier than ever: more than half of Americans begin their holiday shopping by October. Many of them hold off on bigger purchases until the Black Friday deals appear<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Therefore, first ask yourself what you want to achieve with your offer. After all, many consumers discover a new online store for the first time during Black Friday. As a startup, you need to capitalize on that!<br>Also, take a look back: which products sold well this year, and which ones didn&#8217;t sell well? Those figures will help you come up with a smart promotion.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">#2: Choose an action that suits you<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Black Friday isn&#8217;t just about mega discounts. As a small business owner, you probably can&#8217;t win this price war anyway, and you don&#8217;t have to. Instead, choose a promotion that suits your brand:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bundles<\/strong> : combine 2 or 3 products into an affordable set that you offer only during Black Friday.<\/li>\n\n\n\n<li><strong>Free shipping<\/strong> : for many customers an extra push to order<\/li>\n\n\n\n<li><strong>A little extra<\/strong> : such as a gift with orders from a certain amount<\/li>\n\n\n\n<li><strong>Discount on a selection<\/strong> : choose a top 5 of the most popular products and offer a competitive deal on them.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Don&#8217;t forget to mention your service on your website as well! Smaller providers often offer better and more personal service, and they help customers with problems faster. So be sure to put that in the spotlight on your website!<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">#3: Give a real discount (and follow the rules)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Around Black Friday, consumer watchdogs pay extra attention to fake discounts. The exact rules depend on where you sell, but the principle is the same everywhere: the \u201cwas\u201d price you compare against must be a real price that you actually charged recently. In the EU, including Ireland, it\u2019s spelled out precisely: your discount must be based on the lowest price you charged in the 30 days before the sale. Raising your prices just before Black Friday to make the discount look bigger is therefore a no-go.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For you as a starting business, this is actually good news. Fair prices build trust, and trust is exactly what customers look for in a new webshop. So set your prices right now, and you can run your Black Friday promotion with peace of mind.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">#4: Prepare your webshop for the rush<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">During Cyber Week 2025, 70% of all online orders worldwide were placed on a mobile device, and 78% of online traffic came from phones and tablets (<a href=\"https:\/\/chainstoreage.com\/cyber-monday-cyber-week-online-sales-roughly-7\">Chain Store Age, citing Salesforce<\/a>). In other words, most of your Black Friday customers will see your webshop on a small screen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your webshop must therefore work just as well on mobile as on your laptop. So, review the following points:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Open your webshop on your phone and <strong>place a test order.<\/strong> Do all the buttons work and is the text easy to read?<\/li>\n\n\n\n<li><strong>Reduce the size of large photos before uploading them.<\/strong> Heavy images cause your website to load more slowly.<\/li>\n\n\n\n<li><strong>Ensure your payment methods work.<\/strong> Make sure your payments such as Stripe and PayPal are working correctly. <\/li>\n\n\n\n<li><strong>Create a separate Black Friday promotions page.<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">#5: Ensure good planning<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The best promotions yield nothing if no one knows about them. You stand out with a clear plan and a personal touch. An example of a plan for Black Friday 2026:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Early November:<\/strong> have visitors\/customers subscribe to your newsletter so they see your Black Friday deal first.<\/li>\n\n\n\n<li><strong>Week before Black Friday:<\/strong> give a sneak peek of your Black Friday promotion on your social media channels.<\/li>\n\n\n\n<li><strong>Thursday, November 26 \u2013 the day before Black Friday:<\/strong> reward your loyal customers with &#8216;early access&#8217; or an extra discount code.<\/li>\n\n\n\n<li><strong>Friday, November 27 \u2013 Black Friday<\/strong> : your Black Friday deal is live! Share this on all your channels!<\/li>\n\n\n\n<li><strong>Monday, November 30 \u2013 Cyber \u200b\u200bMonday:<\/strong> Is your promotion running until Cyber \u200b\u200bMonday? If so, please let us know and send a final reminder.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">#6: Manage your shipping, inventory, and returns<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Parcel deliverers work overtime around Black Friday. During Black Friday week 2025, DHL broke its parcel record in Germany: on a single day, its network sorted around 12.4 million shipments, almost twice as many as on a normal day (<a href=\"https:\/\/group.dhl.com\/en\/media-relations\/press-releases\/2025\/black-friday-week-2025.html\">DHL<\/a>). Carriers everywhere are under pressure in this period, so plan your shipping well in advance. Here is how to avoid disappointed customers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Check your stock:<\/strong> Make sure you have enough stock of your promotional products.<\/li>\n\n\n\n<li><strong>Be honest about your delivery times:<\/strong> state the average delivery time in days on your website.<\/li>\n\n\n\n<li><strong>Put your return policy on your website:<\/strong> customers have a 14-day cooling-off period for online purchases, even for discounted products. Place your return policy in the footer of your website so that it is always easy to find.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">#7: Turn new buyers into regular customers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">How you approach customers after their purchase determines whether they return to you ( <a href=\"https:\/\/www.dhl.com\/discover\/nl-be\/small-business-advice\/business-innovation-trends\/peak-season\/prepare-your-business-for-black-friday\" target=\"_blank\" rel=\"noopener\">DHL<\/a> ). So Black Friday is not the end, but rather the beginning.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A personal thank you included with the package or in an email sticks with you.<\/li>\n\n\n\n<li>Ask for a review from new customers.<\/li>\n\n\n\n<li>After Cyber \u200b\u200bMonday, Sinterklaas and Christmas are just around the corner. Let your customers know that you are already working on it!<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Ready for your first Black Friday?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With these tips, you are fully prepared! A fair promotion, a well-functioning webshop, and a personal approach help you stand out among the big names as a startup. We wish you a successful Black Friday!<\/p>\n\n\n\n<div class=\"wp-block-group has-light-gray-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"maak-nu-jouw-website-met-jouwweb\">Build your website with Webador today!<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div class=\"wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-89b4c9e9 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button alignright\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/?utm_source=jouwweb-blog&amp;utm_medium=referral&amp;utm_campaign=cta-blok#signup-modal\">Start now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday falls on Friday, November 27 this year. Many startup entrepreneurs think that Black Friday is only for the &#8216;big market leaders&#8217;. But did you know that on Black Friday 2025, shoppers worldwide spent around $79 billion online, 6% more than the year before? In the US alone, online spending hit a record $11.8&hellip;<\/p>\n","protected":false},"author":21,"featured_media":7427,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-7426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Black Friday: 7 Tips for New Entrepreneurs<\/title>\n<meta name=\"description\" content=\"Get the most out of Black Friday with your online store! 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