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5 Tips to Prepare Your Online Store for the Holiday Season

Reading time: 3 minutes

With the holiday season upon us, this is a very busy time for many online stores. Orders are coming in one after another, and deliveries are being shipped out as quickly as possible to make sure they can be placed under the tree in time.

At this time of year, you may want to offer your customers an extra unique experience. Maybe you’re already offering a holiday discount, or communicating longer delivery times on your website.

If you’d like to do something special for your customers, we’ve got 5 handy tips to help you add some holiday sparkle to your online store!

Tip #1 A special holiday season banner

Changing your website (or store page) banner can immediately give your online store a whole different look. Let your creativity flow – in Canva, for example – and make a festive banner for the holidays.

Tip #2 Festive gift-wrap options

Don’t you just love when your favorite online stores can deliver your Christmas shopping already wrapped? Give your customers a gift-wrap option during the holiday season, such as festive wrapping paper or gift bags.

You can use the product personalization feature to add gift-wrap options to your products. It’s also possible to offer wrap as an individual product. You can even add it to the product suggestions displayed during checkout.

Tip #3 Delivery information for the holiday season

Postal services are much busier during the holiday season, so you may be dealing with longer delivery times. Perhaps you also have a cut-off date for orders to be shipped in time for Christmas.

To keep your customers informed and help ensure gifts are placed under the tree in time, you can enable the top bar on your website. This way you can clearly communicate delivery times, a cut-off date, and more.

Tip #4 Custom festive gift box

Did you know you can offer your customers the opportunity to put together their own gift box?

Does your store sells a variety of products, that can be combined? You can use the product personalization feature to offer a custom gift box product, as this feature allows you to offer multiple choice options so your customers can select the products they want.

You can even offer varying sizes, such as a small box with 3 products and a large box with 5 products. Don’t forget to communicate details such as additional costs for certain products.

Tip #5 Share your Christmas listings on social media

If you run an online store, there’s a good chance you’re already active on social media. Regular posts during the holiday season can help drive more sales, so make sure you’re as visible as possible on all your social pages.

Besides informative posts about delivery times and seasonal products, have some fun with behind-the-scenes photos, promotions, or even a festive poll!

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